Head - Digital Marketing - eCommerce

- Worked on digital marketing P&L, including budget planning/allocation, campaign performance and customer acquisition cost. Optimize campaigns and continuously drive down customer acquisition costs.

- Managing overall Digital Marketing Initiatives in the Company,

- Vast experience in SEM, SEO, Affiliate Marketing, Programmatic, SMM, Rich Media Advertising, Video Campaigns, Emailer Marketing, App-related campaigns, Viral marketing, Influencer campaigns etc.

- Complete ownership of consumer life cycle across both product and marketing (organic+ inorganic channels).

- Define and influence the roadmap for product to increase frequency of visits and higher velocity of transactions.

- Liaise with product, design & sales leaders to improve customer experience, enable sales teams with quality business leads, enter & grow new markets and bridge gaps in customer experience

- Stay abreast of new tools, trends, and best practices in marketing