Head - Digital Marketing - eCommerce

Silverpeople is retained by one of the largest and most respected conglomerates in India having multibillion turnover, to support them in their big bang eCommerce market entry ambitions. We are looking to handpick, best in class people to make the core team at the top. The agenda is to pick the best talent and create an iconic ecommerce fashion venture. We are looking for go-getters with passion for e commerce and desire to create and be part of something new, something big.

We are looking for Head-Digital Marketing (eCommerce)

Job Purpose:

- Develop Digital strategy across search & social with focus on brand awareness, community management & performance with an underlying prime responsibility of driving traffic to site and engagement with Consumers

Principal Accountabilities :

- Devising and managing digital marketing campaigns with partnering agencies and ad networks to maximize transactions. Devising strategies to drive high quality online traffic - both mobile and desktop website.

- New customer acquisition for all banking products through various campaigns run across Google (SEM), email marketing and affiliate marketing.

- Responsible for website traffic growth, drive app installs advertising revenue

- Expert in using smart analytics tools like Has Offers, Flurry, and Apsalar to judge campaign effectiveness

- Adopting innovative methods to promote app installs through programmatic buying, native advertising and RTB (Real time bidding) with partnering agencies to maximize ROAS (Return On Advertising Spending)

- Setup affiliates for driving transactions through desktop and app

Core Skills :

- Strong analytical skills - large datasets / numbers

Digital Platform:

- Online Brand Communication Strategy

- Email Marketing & Campaign Management

- Display & Search Marketing (SEM)

- Social Media Marketing (Facebook, you tube, Twitter, Google+, Pinterest)

- Mobile App Marketing

- Search Engine Optimization (SEO)

- Digital Alliances & Partnerships

- Competitive Analysis & Intelligence

- Marketing Analytics

- Vendor Management

- Keen eye for understanding of consumer preferences in fashion space

- Strong commercial acumen to be able to make P&L trade-offs

- Results orientation

- Building and managing a team for Digital platform

Qualifications:

- Prior experience in Digital team in fashion (or at least apparel) space

- 8+ years of experience with at least 2 years experience in e-commerce

- MBA from premier institute

Please apply only if you have prior eCommerce experience.

Deepika
Silverpeople