Head - Digital Marketing - eCommerce

About Company :

Jaypore is about bringing the world a little closer together. They discover the best designs from artisans and craftsmen from all over India, and deliver them at exceptional value to our members.

Founded in 2011 by Shilpa Sharma (ex-Head of Product Development and Buying for FabIndia) & Puneet Chawla (ex-Product Manager at Exclusively.in/Sher Singh, Redbus and Naukri), Jaypore focuses on products with unique,high quality craftsmanship; unmistakably local designs that feel at home anywhere in the world. Products include home decor, accessories, jewelry, apparel, gifts, vintage items and more.

Our Philosophy :

While hiring, Jaypore is always looking for people who are genuinely curious about cool things from around the world, people who love to travel, discover and appreciate products that are crafted locally, but have a global aesthetic.

Industry : Online retail

Inception : 2011

Location : Head quartered in New Delhi, has presence in San Francisco, CA

Job Responsibilities :

The Digital Marketing Head oversees the digital marketing strategy for the company.

Duties include :

- Devising strategies to drive online traffic to the company website.

- Tracking conversion rates and making improvements to the website.

- Developing and managing digital marketing campaigns

- Utilising a range of techniques including paid search, SEO and PPC.

- Overseeing the social media promotions and strategy for the company.

- Managing online brand and product campaigns to raise brand awareness.

- Improving the usability, design, content and conversion of the company website

- Responsibility for planning and budgetary control of all digital marketing

- Evaluating customer research, market conditions and competitor data.

- Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements of the role :

- Qualified member of the CIM or equivalent.

- Experience managing PPC, SEO and Affiliate programmes.

- Strong understanding of current online marketing concepts, strategy and best practice.

- Experience in ecommerce, SEO, PPC, Email marketing, and social media.

- Previous experience in a similar digital marketing role.

Deepika