Head - Digital Marketing - eCommerce

- Use a data-driven approach to manage remarketing campaigns to a) convert free users to paid subscribers and drive app downloads & subscription

- Define drip campaigns which take an omni channel view of product features (internal ad-tech), CRM and off platform channels (programmatic, FB and partners/affiliates).

- In-depth understanding & hands-on experience in running ads across Google, Facebook & mobile affiliates to acquire new users with special focus on mobile marketing for app install campaigns.

- Strong understanding of remarketing campaigns to re-engage with users using platforms like Google, Facebook etc.

- Day-to-day campaign management and execution tactics based on performance to maximize return on ad spend. Track funnel performance on daily basis

- Develop, implement, and refine retention marketing strategy to drive cross-sell/upsell and improve DAU, WAU, MAU.

- Measuring and reporting performance of growth marketing campaigns at a cohort level and assessing against goals (ROI and KPIs).