Head - Digital Marketing - eCommerce

Digital Marketing Lead:

The ideal candidate for this role would be a data-driven professional who can create an efficient marketing mix, across channels, to maximize marketing ROI. He/she should be able to think on his/her feet, have strong problem-solving skills and be an expert in growth hacking techniques.

If you can hire a high-performing team and find organic and viral ways to acquire customers, then this role is tailormade for you!

Key Responsibilities

- Evaluate emerging technologies. Provide digital thought leadership and perspective to the Leadership Team

- Build digital brand equity - Plan and execute all SEO/SEM, marketing database, and digital display advertising campaigns, including mobile, email, & social media (FB & Insta marketing)

- Collaborate with marketing and community teams to build and grow social media presence, including developing new and innovative channels to reach out to both existing and emerging consumer segments

- Lead and execute end-to-end campaigns, liaising with key internal and external stakeholders

- Leverage suite of rich data, targeting strategies and product channels to collaborate with other teams and develop tailored solutions to meet our goals

- Brainstorm new and creative growth strategies in the digital space

- Plan, execute and measure experiments and conversion tests

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions

Skills & Qualifications :

- 5+ years of experience in Digital Marketing

- BE (CS) plus an MBA in Marketing

- Experience with A/B & multivariate experiments, and paid social media marketing (Facebook, Instagram)

- Solid knowledge of website analytics tools (e.g.: Google Analytics, Similar Web)

- Experience in setting up and optimizing Google Ad words campaigns

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Good to have: Knowledge of tools like Mixpanel, Crazy Egg, Optimizely; B2C Marketing experience

What's in it for you :

- An opportunity to work in one of India's most innovative digital, direct-to-consumer brands

- Experience a once-in-a-lifetime opportunity to part of a fast-growing company at an early stage

- A steep learning curve with exposure to other business functions, including customer experience, technology, product development

- A performance-based environment with no limits to career growth and personal development. We are obsessed with the customer experience and are always looking for new, efficient ways to acquire and retain customers. The ideal candidate for this role would be a data-driven professional who can create an efficient marketing mix, across channels, to maximize marketing ROI. He/she should be able to think on his/her feet, have strong problem-solving skills and be an expert in growth hacking techniques.