Head - Digital Marketing - eCommerce

Develop and execute year-on-year marketing strategies to acquire customers, increase awareness and ultimately meet revenue targets

Manage search marketing, display, email and all other assigned performance channels

Drive SEO and content-building activities to grow organic website traffic and conversions

Monitor, optimize and report the effectiveness, ROI and other KPIs of all marketing activities

Champion customer retention by developing an ongoing cycle of customer communications

Work closely with offline, social, affiliate and alliance marketing channels when required

Constantly seek new ways to innovate

Travel to, and represent at marketing events within the city/country as and when necessary