Head - Digital Marketing - eCommerce

Job Description

- 8 to 10 years of experience in developing and executing the digital marketing solutions to the industry.

- Hands on experience for setting strategies for website development and growth based on traffic & SEO.

- Conceptualize Execute and Manage Social Media Marketing initiatives, CPC campaigns, E-mail Marketing, Online Deals & Promotions, Coupons and Viral Marketing.

- Traffic building across category verticals using analytics to map, analyze user data, interpret online users behaviour, and measuring ROI across the digital media.

- Setting strategies and managing SEM, PPC, Affiliate marketing, Online Branding & PR, Lead Generation, Blogs, Forums, Webinars, Mobile marketing to achieve higher page views and unique visitors.

- Work closely with the content, design, production, quality assurance and IT teams to ensure a high-quality customer experience.

- Managing media buying and tracking online campaigns.

- Identify, Execute and Manage potential business alliances.

- Someone from ecommerce industry preferred.

- MBA from a top-tier school with an engineering degree preferred

- Identifying high-growth and high-revenue opportunities and taking a lead on executing them.

- Ensuring growth of traffic, revenue, conversion rate and revenue per visitor (RPV)

- Ability to collaborate across departments

- Result oriented and ready to take ownership

- Desire to make impact and high work ethics

- This role requires working directly with senior management team

Overall responsibilities:-

- Marketing plan development and execution

- Meet the lead generation targets for the company

- Monitoring integrated marketing campaigns

- Interface with the sales team and make sure of alignment between sales and marketing

- Supervising teams: Product Marketing, SEO (Paid marketing), Content (infographics, Case studies), Design (Infographics, Ebook), DM (internal list building)

- Content and Design output from quality and quantity perspective

- Event Planning and Execution

- Company branding and marketing results

- Hands-on experience with running targeted marketing campaigns and strong knowledge of different Online Marketing tactics like SEO/SEM, PPC, Social Media Marketing and e-Mail marketing will be required.

- MBA from a top reputable institute with 12+ years of experience is required