Head - Digital Marketing - Consumer Products Firm

Lead the Digital and E Commerce initiatives for to strengthen Brand Connect with consumers across the Digital Ecosystem. Also, lead our foray into E Commerce platforms

Roles and Responsibilities:

- Help Craft the Digital Strategy, approach, Tone and Manner for the brands on the Digital Ecosystem to connect with End Consumers as well as Users/Influencers

- Work with the Digital Agency partner to create and leverage Digital Assets (FB, Instagram, YT, LinkedIn etc.)

- Create a content and Activation Calendar for brands and execute them to continue the engagement

- Leverage the existing Contractor and Dealer Apps to make them more effective for a better engagement with the stakeholders

- Work with the Agency partner to revamp the website

- List JivanJor/Charmwood and Ultra Italia across the B2C and B2B E Commerce landscape

- Develop the E Commerce Branding creatives for Brand presence and building across the ECom websites

- Targeted Marketing and remarketing programs aimed at Users (Contractors and Dealers)

- Leverage influencer marketing to build brand Salience

- Build a Digital Support system for B2B businesses

Education Qualifications / Professional Experience:

- 7-10 years of professional Experience in High quality work environments

- Relevant Experience in Consumer facing organizations / Specialised Digital Agencies handling consumer facing organizations

- Experience in E-Commerce & Digital Marketing is a must