Key Responsibilities : - Run all the digital marketing channels such as social media, SEO/SEM, content, display and affiliate channels as well as offline/brand marketing functions. - Creating Digital Marketing Strategies to optimize online traffic to the company's website - Tracking the conversion related percentages and numbers to make needed improvements - Creating effective SMM strategies to create a brand awareness in different social media channels - Ensuring better user experience on the company's website including responsive design, engaging content and usability - Collecting and evaluating customer feedback data to enhance the customer experience and optimize conversions - Evaluating Digital Marketing strategies and success ratio of competitors for creating Digital Marketing plans to overtake them - Manage and lead the entire marketing team. - Own the P&amp;L of the marketing business (both revenue and costs). Key KPIs include cost of acquisition, disbursement, interest income, cost per loan and brand performance metrics. Required Qualification and Skills : - Bachelors/Masters degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. - Min 7 years of proven work experience in Digital marketing - Demonstrable experience in designing and implementing successful digital marketing campaigns - Strong understanding of how all current digital marketing channels function - Solid knowledge of online marketing tools and best practices - Hands on experience with SEO/SEM, Google Analytics and CRM software - Excellent analytical and project management skills - Strong team management and communication (written and verbal) skills - Familiarity with web design is a plus

Mumbai

Head - Digital Marketing - BFSI 

Head - Digital Marketing - BFSI  ,Job Description for Head - Digital Marketing - BFSI  in Taggd in  Mumbai for (8-15) years of experience. Apply Now!

Job Description for Head - Digital Marketing - BFSI  in Taggd in  Mumbai for (8-15) years of experience. Apply Now!