Head - Digital Marketing - Beauty/Personal Care

You will drive all digital marketing campaigns (Earned, Owned & Paid), including SEO/SEM O+O, social media, influencers, video, display, and programmatic campaigns

- You will map consumer decision journey for relevant categories and brands with inputs from consumer, CMI, social listening etc.

- You will identify trends and insights, and optimize spend and performance based on the insights

- You will manage all owned digital assets (brand website and app) for the Brand

- Drive and Measure positive conversations around the brand on Digital Platforms

- You will support every product launch / animation with relevant digital campaigns & promotions

- You will plan and control of the digital budget across sub-allocations

- You will measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- You will evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Leverage earned media through influencers strategies

- Establish and maintain relationships with key stakeholders inside the company (marketing, sales and education teams), digital ecosystem and media partners.

- Ensure seamless adoption and execution between offline and online communication.

- Agency Management: Liaise and manage relations with social media, website, online media buying & performance media agencie