Head - Digital Marketing - Bank

Digital Marketing Head for leading MNC Bank

Our Client is one of leading Private Bank of India. Having 700 + Branches across 400 + locations of India.

Designation : Digital Marketing Head

Location : Mumbai

Job role :

- Create and drive online campaign

- Responsible for Digital marketing for retail banking products comprising of Deposit products( Saving, current and deposits), Assets ( personal loan, Credit card, Home loan etc.), payments and Investments products.

- Design and drive digital media strategy using web, mobile and social platforms.

- Manage UI/ UX of website, mobile site and other digital assets.

- Create industry level partnership and ecosystem to support digital products team in solution creation and innovation

- Bring new ideas and insights backed with industry and customer research to digital business.

- Manage digital media spends and deliver on performance metrics around cost, efficiency, business volumes etc.

Desired Criteria :

- Candidate should have 8-12 years of Digital Marketing exposure

- Candidate from E-Commerce, M-Commerce background is ideal