Head - Digital Marketing - Bank

Head - Digital Marketing

Responsibilities:

- Growth of Users for Digital Across product and services of the bank

- Management of Digital Marketing and Campaign Initiatives across Liability, Payments, Assets and Cards etc.

- Drive business output for Various channels - ie Branch, Assets, Phone banking etc.

- Drive business through alternate channels.

- Responsible for delivery of topline numbers, cost savings and Key business parameters.

- Creation of A Digital Marketing calendar.

- Conceptualization and prioritization of campaigns.

- User Growth - Driving topline impact for all digital lending products/solutions