Head - Digital Marketing - Automotive

Looking for Head- Digital Marketing for an Automotive brand in India. This is a Mumbai based role.

Roles & Responsibilities :

- Create end-to-end strategy, design and implementation of organisation's digital roadmap in order to improve brand equity & relevance and create a customer experience that is acknowledged by customers as the best in industry.

- Provide industry best digital communication experience to customers by introducing innovation/ new ideas in media format or technologies like mobile native apps to increase loyalty and gain new customers Provide direction to the digital agency and approve the campaign, basis the brief given by brand teams,

- Sensitize growth of digital medium as a channel of communication & engagement amongst relevant stakeholders

- Hire & manage external agencies to help executing digital marketing campaigns

- Creating digital process guidelines and ensuring that the processes are adhered by various team members across functions.

- Monitoring the digital process is implemented as per the defined guidelines and corrective action is taken wherever required

If Interested, Please share your profile or contact me at 0124-4614913