Head - Digital Marketing - AMC Business

Following are the roles & Responsibilities

1.Develop and deliver a comprehensive digital Marketing stratergy.

2.Drive strategy and its implementation to have a direct impact on the company's revenue.

3.Digital Marketing Effectiveness Tracking & Management.

4.Drive the E-commerce sales.

5.Stakeholder Management Engagement.

6. People Management.

7. Digital Marketing Innovations

Major KRA's:

- Keeps abreast with the latest digital opportunities and trends in consumer interaction and inspire the organisation with those possibilities

- Conceptualizes, Launches, Promotes and Grows the Digital Products and Services for ABSLAMC.

- Responsible for P&L on digital products and services.

- Builds organisation capability and influence organisational change as part of Digital Business roadmap.

- Ensures achievement of defined Digital marketing targets.

- Develops digital marketing plans to increase traffic and engagement with new, prospective customers, building a best customer program that enables consumers to become passionate brand advocates, while also driving cross-category purchases.

- Strategizes and drives closure of Leads/ sales generated and redirected through digital platforms .Drives Digital Marketing initiatives for the IFA Digital needs and specific needs of some of the key Digital Distributors like PhonePe, Paytm etc.

- Enables an analytics led environment for facilitating

- Creates a leading edge analytical,the company's revenue test and learn culture through defining and monitoring tools and metrics (on all Digital Marketing fronts including Traffic- Direct, paid, affiliate etc., Social Media analytics,

- Brand awareness scores) for the same.

- Drives all digital marketing channels like SEO, SEM,

- Apps and Social media and digital partnerships ; Develops the digital marketing plan and owns the online marketing budget and decide on optimum spend allocation

- Reaches out to customers through various marketing enablers like creative, communication content and infographics on websites, social media, microsites, blogs, 3rd party sites and apps to drive inbound traffic and engagement

- Accelerates e-commerce sales, including programs with established and new Digital Marketing artners (key external stakeholders across the app and digital publishing space, and industry experts).

- Leads the thinking for mobile platform development: Website content, e-commerce, partnership and community development, consumer research, marketing, and website technology.

- Grows and upgrades organizational capability in the digital marketing area and seamlessly integrate digital marketing into each marketing program. Proactively partners with various departments to drive leverage of digital platform, for instance, HR for LinkedIn, Alternate Channel sales for new initiatives like GSIP, Sales team for distributor content (SEO, SEM) and customer service for digital interfaces (website, apps, contact centre), Investor Education for creating awareness through digital means.

- Drives innovations in the space of Digital Marketing like new channel of communication viz. podcast, social engagement, Millennial outreach programs etc. with the view to widen the top of the funnel and considerations for the ABSLAMC.