Head - Digital Marketing

We have an urgent requirement with one of our esteemed client for HEAD-DIGITAL MARKETING role for Bangalore.

Responsibilities would include:

- Provide leadership and strategic direction for Company's digital and performance marketing acquisition and retention strategy

- Planning and execution of digital marketing budgets across Company's businesses and delivering best-in-class ROI on our digital campaigns

- Define the performance marketing charter for acquisition and retention across Company's businesses and verticals

- Identify and channel company's leadership towards the next big opportunities on digital performance marketing

- Drive performance marketing efficiency across paid and owned media channels

- Lead the complete digital marketing team across acquisition and retention channels

- Work closely with various teams ranging from content, product marketing, agency, product to drive positive ROI outcomes across various digital channels

- Define and align leadership on the right attribution model(s) for various digital channels and demonstrate positive ROI across digital channels

Must haves:

- 10+ years of deep domain experience in consumer digital marketing across channels including, but not limited to SEO, SEM, FB, Youtube, Email, SMS, notification as well as app marketing and more.

- Demonstrated ability to scale transactions and products digitally. Experience in managing scale a big plus

- Expertise with various digital and analytics tools

- Expert understanding of digital ecosystem and programmatic buying

- Great communication skills

- At least 3+ years of experience leading a team