Head - Digital Marketing

We are looking for a person passionate about using online and social media to cultivate and grow our customers. Someone who comes with a Philanthropic bend of mind and believes in giving back to the society.

Job Description:

- Planning, implementing and managing digital marketing strategies and tactical execution plans across all online channels. The portfolio includes PPC, SEO, SEM, Mobile ad-networks, Display advertising, Retargeting, Affiliate marketing, Email marketing, FB/Twitter and Google ads.

- Build and analyze key metrics and traffic patterns to measure attribution/ performance of marketing programs, developing and publishing social media metrics dashboard in order to maximize effectiveness of the campaign

- Create targeted messages and customer communications based on the key value propositions and use cases of our delivery programs

- Partner with product managers to identify needs and help define necessary product/ service improvements and new areas for innovation

Required Skills:

- Management Degree with at least 10-12 Years of Experience in Total with Minimum 6 year of experience in digital marketing in agency or a product company

- High on analytical skills and able to derive actionable insights from a lot of data

- Good written and communication skills

- Ability to understand consumer behavior for optimizing the campaigns

- Experience with marketing tools like Excel, SEMRush, Keywords planner tool etc.

Additional Desired Skills:

- Understanding of web marketing strategies and common mediums used

- Understanding of Profit and Loss (Pnl)

- Experience in developing a team of analysts

- Experience in Data Warehousing / Business Intelligence

- Ability to learn quickly and exhibit problem solving skills

- This is a Mumbai based position, only shortlisted candidates will receive a response