Head - Digital Marketing

Our client is the most sought after traditional Indian outfit manufacturing and exporting company. Their contemporary and stylishly designed clothes are full of unique patterns, matchless embroidery, gorgeous mirror-work and beautiful block prints.

Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.

As a Digital Marketing Head, you will be responsible for overseeing the planning, development and execution of the company's marketing initiatives. Reporting directly to the Business Head, your primary responsibility is to generate revenue and take full ownership of our online presence, offline presence, customer acquisition and retention programs. You will bring to the table your experience in building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth.

What you will do -

- Defining marketing strategy to support the company's growth trajectory

- Responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the business forwards through key marketing channels

- Designing, implementing and managing online marketing programs focusing on building awareness and customer acquisition

- Leveraging data and analytics to deliver strong marketing efficiencies and creating an advantaged digital marketing effort

- Managing SEO and SEM

- Building and owning the brand while generating positive buzz in and around the platform

- Leveraging a "Test & Control" approach to constantly improve program results and increasing the impact of marketing on revenue and profitability

- Proposing new marketing program ideas and then securing support from stakeholders to fund and execute these programs

- Updating with the new trends and processes on marketing and using the same to push the company's marketing agenda

- Evaluating the impact of marketing programs in achieving their stated revenue targets

- Listening to the trends of the market and directing the market research efforts of the company

- Focusing on increasing life cycle value of customers

- Identifying and automating processes to improve efficiencies

- Working closely with the Technology team on automating marketing initiatives

- Using data and reports to make evidence-based marketing decisions

- Suggesting changes and improvements

- Contributing as a member of the leadership team to the business decisions of the company

- Hiring leading, training and mentoring a team of marketers and ensuring their performance and retention

- Forecasting the demand based on empirical analysis and relaying the info to the manufacturing team to ensure adequate supply

Candidate Profile:

What you must have:

- Masters in marketing or equivalent. Additional Certifications will be a plus

- Experience in the same industry in preferable

- Strong analytical capabilities

- Conversant with digital marketing tools

- Deep understanding of technology

- Thorough knowledge of marketing principles, brand, product and service management

- Deep understanding of changing market dynamics

- Outstanding communication (written and verbal)