As Digital Marketing Head, you will responsible for driving outcome based account management on all clients working with a young digitally savvy team. You will lead the development & growth of the practice. Additionally, you will partner the COO and the India BU Heads in developing and implementing the strategic digital business initiatives.
Reporting to: COO [Global HQ]
Position Responsibilities :
- Manage profitability (income, cost & productivity) of the Digital Marketing Practice
- Deliver the revenue and business development target.
- Develop digital strategy and targeted multi-channel communication programs for clients that help them successfully build profitable, long-term relationships with their customers
- Oversees a significant portfolio of clients and demonstrates the ability to profitably grow clients and build long lasting client relationships
- Seeks opportunities to develop senior level client relationships and serves as the trusted advisor for clients
- Provides overall strategic direction and quality standards and is dedicated to the achievement of outstanding results with a long-term perspective
- Attend important client events, meetings, and account reviews to provide strategic input and ensure quality execution of client programs
- Drive service quality, client retention, and growth
- Pro-actively manages client expectations and quickly grasps problems, makes tough decisions and implements swift action plans to ensure client satisfaction
- Review existing client programs with account teams and regularly attends internal WIP meetings to keep fully briefed on client activities and maintain high standards of client work
- Take the lead on issues and crisis management, media training, messaging workshops etc.
- Deliver operational excellence through adoption of best practices
- Translate strategic programs into reality
Education
MBA/PG in Information Technology/ Digital Marketing
Critical Success Factors
- The ideal candidate should be an intrapreneur and a team player, with superior communication skills, both internal and client-facing, strong relationship management & ability to work effectively with a variety of internal teams.
- Should be able to establish trust with both external and internal stakeholders.
- As a leader, should be able to articulate, have good attention to detail and good interpersonal skills and have the ability to coach team members.
- As a business manager, he should be able to manage simple P&L and achieve business targets, while multitasking and working under pressure of deadlines.
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