Head - Digital Growth Hacking - Wellness Products

If you think you are master growth marketer who can share our vision is synonymous with business travel, then this role is for you.

Our client is a unique hygiene products manufacturing and distribution company. They provide easy to use, portable and disposable items for women and babies that are required during travel or on a day-to-day basis.

Founded in 2014, this company aims to enhance the quality of life and make it easier for women across the country. Recommended by best of doctors, their products are available across wellness stores and e-commerce websites, and selling like hotcakes - having sold over 20000 packs in their first year itself.

As Head of Digital Growth Hacking, you will be designing and running high impact campaigns that can lead to business growth. The growth marketer will also work closely with sales, customer success, product and leadership team to shape the future of business travel.

What you will do:

- Owning digital strategy and managing all marketing initiatives to achieve business goals

- Driving marketing campaigns across different channels - emails, social, website, webinars, search, paid, etc.

- Increasing customer base/revenue on digital platform

- Building powerful lead acquisition and nurturing funnels, using marketing automation tools to deliver high-quality leads

- Re-purposing content for distribution across multiple channels to ensure maximum impact.

- Constantly identifying new opportunities to engage the target audience and drive campaigns from planning to execution

- Responsible for performance and growth of digital marketing metrics

- Drawing insights from campaign and market data and collaborate with content marketing, social media, and creative teams into impactful marketing campaigns

- Working with sales team for lead management, and sales enablement activities

Candidate Profile:

What you need to have:

- Should have handled budgets of 50 lacs to 1 cr on google and facebook

- Should have at least 4x ROAS (return on ad spend)

- Should have generated revenue from brand's own website

- Experience in creating sales funnel - lead generation

Experience: 5 to 8 years