Head - Digital - FMCG

- Chart out and execute digital strategy for all brands

- Conceptualize and execute brand hero campaigns with digital creative agency

- Identify key priorities across domains - Search, Social, Video, Content to amplify brand proposition, while leverage full funnel planning.

- Collaborate closely with internal brand team, design & media agencies, and external vendors to design and, develop new innovative digital programs that elevate and advance KRBL digital brand presence.

- Collaborate with E-commerce to deliver the 3-year Digi-com strategy and brand teams to optimize user experience in E-commerce

- Define measures (Online Traffic Targets), and evolve measurement agenda including tracking methodologies, MIS &Reporting standards to understand efficiency / effectiveness

- Online Reputation Management (ORM) across channels

- Review reports on online traffic, budget spends, and other measures linked to digital marketing and suggest optimization / course corrections

- Lead all digital innovation agenda on brand portfolio

- Identification of new trends and technologies emerging in the market and execute them