Head of Data Solutions (Global Media Agency)
Job Description : Our client is currently looking for a Senior Data Consultant to join the data, technology & analytics division in the MarTech/Adtech industry.
Key Role :
- Lead the Data Solutions function and be the POC for all Agency Digital and Data leads to liaise on client requirements, and ensuring the appropriate solutions are rolled out.
- General agency pitch support for data as needed but more proactively creating consulting frameworks around client 1st PD data architecture, guidance, and recommendation around CDPs implementation, vs DMP, Mar-tech stack.
- Establish working relationship and SOP for implementation delivery for Mar-Tech projects
- Contribute to team projects as the executive sponsor for client data initiatives, support the agencies in audience planning strategies utilising all data assets.
- Own the setup elements such as first party data, tag integration (tag management systems, custom data integrations, CRM connections, etc.), custom data partner integration development.
- Work with data partners to integrate their data sets into [m]insights (Onboarding & Testing Data Sets).
- Manage the Mar-tech partners, working on JBPs to achieve shared goals of client enablement
- Work closely with the global and regional product team to test and rollout new features, special with the cookieless future of audience planning tools.
Requirements :
- 10+ years of experience in Technology Consulting role within Adtech/Martech.
- Bachelor's or master's degree in a relevant field (Data, Technology, IT, Marketing).
- Certifications (or advanced knowledge) in DMP, CDP, Mar-tech & digital analytics platforms.
- A strong understanding of all digital marketing channels.
- Familiar with advanced analytics and data management concepts.
- Proven ability to build and grow relationships with key stakeholders.
- Excellent written and verbal communication skills.
- Flexibility to work in a cross-functional team but also have the initiative to problem-solve independently.
- Highly organised with demonstrated project management capabilities.
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