Head - Customer Relationship Management/Data Analytics

Head - Customer Relationship Management & Data Analytics

Job Description :

- Define strategies and requirements for effective use and optimization of CRM.

- Developing segmentation and personalisation strategies across multiple marketing channels to maximise ROI and providing an efficient sales process for lead nurturing and task management.

- Set up customer journeys with the appropriate messaging and triggers through different marketing channels (offline and online).

- Using enhanced Customer Data and analytics to plan repeat customer campaigns.

- Tailor promotional messages to meet individual customer needs

- Work with large datasets, driving CRM activities, email marketing, marketing automation, drip campaigns, loyalty and referral programs, and more.

- Manage a global CRM team.

Desired Skill :

- 10 years or more of experience in CRM marketing within a global organisation, at least 3-4 years experience in leading teams and CRM strategy

- Expertise in CRM principles and practical sales and marketing application in a B2C environment.

- Extensive knowledge of acquisition and retention marketing techniques both online and offline.

- Experienced in working with and analyzing large datasets, with the ability to deep dive and derive actionable insights both at the strategic and tactical level.

- Technical knowledge of automation and CRM systems