Head - Customer Marketing - FMCG

Designs implements and evaluates 5P activities within the assigned category, channel.

To achieve sales objectives, distribution and visibility within time budget parameters.

Category / Channel / Customer /Management :

- Design strategies and plans to achieve the overall business plan for the category / channel

- Drive category / channel growth

Sales data Analysis :

- Study and analyze past sales data

- Analyze past performance of programs/activation/schemes and suggest improvements to Category / Channel plans

- Gather data and closely monitor competitor activities and performance

Trade Promotion Management .

New Product Launches and Test Markets .

Trade Spends :

- Design trade activities consistent with budget allocation

- Manage and control trade spends for the category / channel