Head - Customer Lifecycle Management - Telecom

Job Mandate:

Responsible for customer lifecycle management

Responsible for analytics, customer insights and revenue opportunities

Customer segmentation, U&R Grid framework

Drive usage and reduce churn

To ensure the targeted revenues are delivered thru:

a. Understanding consumer requirements and aligning product offerings to the same

b. Understanding usage behavior of existing subs and maximizing their revenue delivery from them thru relevant offerings.

c. Gain market insights on consumer purchase and trade sale behavior and convert the same into revenue drivers

d. Manage revenue MIS to be able to take course corrections on revenue delivery plans

e. Retain revenue delivering subs via running customized offers while ensuring there are no out of pocket costs associated with the initiative.

f. Manage the circles product road map and life cycle

g. Launch customized products that deliver