Head - Customer Engagement & Retention - BFS

Head of Customer Engagement & Retention

- Headquartered in Bangalore, our client is the world's first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.

- The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.

- As a Head of Customer Engagement & Retention, you will be responsible for leading the development of our user segmentation, user journey and retention strategies using data-driven approaches.

What you will do :

- Planning and executing CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products

- Leading analysis on the customer lifecycle to identify different consumer cohorts (high performing, at risk cohorts etc) , understand their motivations and develop incentive & rewards schemes that drive ARPU

- Designing new functions and workflow to improve customer experience and driving the growth of customer value

- Collaborating with cross-functional teams to improve product, value proposition and drive growth

Desired Candidate Profile :

What you need to have :

- 8+ years working in D2C User retention and engagement

- Strong Excel skills required

- Hands-on experience using one of the Marketing automation tools (Moengage, Clevertap) building and managing user journeys

- Successful track record of developing and executing campaigns utilising audience segmentation and A/B testing

- Excellent communication, collaboration and project management skills

- Ability to adapt quickly in fast-paced environments

- Experience in the gaming, fintech industry will be a plus

- Experience working cross-functionally with growth, creative, data, and CX teams