Head - Cross Sell - Digital - BFSI

Head - Cross Sell - Digital - BFSI

The Person :

- Max 12 years of experience, MBA

- Experience in Campaign Management, Cross Sell, Digital and Analytics,

- Prefer BFSI/NBFC experience

- Handled digital sourcing

The Role :

- Drive cross sell as a P&L responsibility

- Head Cross sell will lead all the Cross Sell endeavors across channels.

- Run Digital & Performance Marketing Campaigns for Cross Sell.

- The role would also anchor Digital Transformation & Predictive Analytics.

- Responsible for meeting the cross sell volume & penetration across all existing channels

- Planning and execution of campaigns for lead generation and sales.

- Devise and implement statistical models on predictive analytics, modelling, performance optimization and AI.

- Set up and manage Tele-assisted Sales platforms.