Head - Creative Solutions - Radio Programming

DEPARTMENT: Radio Programming

JOB TITLE Creative Solutions Lead

LOCATION Chennai

REPORTING TO Programming Head

EXPECTED QUALIFICATION DETAILS Post Graduate in Advertising / Mass Communication

EXPECTED OVERALL YEARS OF EXPERIENCE 7-8 yrs

PRINCIPAL RESPONSIBILITIES: ( Specifies Key Result Areas for the Incumbent )

- Lead the station creative solutions team

- Work closely with the sales & programming teams in coming up with out-of-box fresh ideas as per client's brief to develop Radio Advertisements

- Write commercial and promotional copy in support of the station's sales, marketing and promotion efforts.

- Works closely with sales, marketing and promo team to maximize revenue generation.

- Assist in designing, coordinating, and presenting marketing/promotions programs, publicity efforts, and advertising campaigns; participate in identification and resolution of related problems.

- Conceptualizing, developing, producing, and managing all client solution initiatives.

- Plan and strategize for client-led campaigns. Prepare proactive creative pitches

- Ideate, innovate and execute campaigns, contests & promotions

- Write creative Ad copies as per the briefs received from sales team / clients

- Oversee the quality of production of creative sales pitches

- Effective presentation and selling skills

- Excellent team player who has to lead by example and bind the team together to function as one tight unit

- Help in Designing saleable features / AFP's / Properties / Proactive Pitches

- Assist National Creative Head in all creative functions: ideate, innovate, supervise/Execute on:

- Campaigns

- Contests

- Promotions

- Concepts

BEHAVIORAL SKILLS: (Attitude, Aptitude and Abilities) OTHER IMPORTANT ATTRIBUTES:

- Creative, out-of-the-box thinker with knowledge of marketing media

- Ability to use independent judgment and to manage and impart information to a range of clientele and/or media sources.

- Ability to create, compose, and edit written materials.

- Knowledge of marketing strategies, processes, and available resources.

- Work requires professional written and verbal communication and interpersonal skills

- Work requires willingness to work a flexible schedule in a highly charged team environment.

- Team player with the ability to stick to time deadlines.

TECHNICAL SKILLS: (Skill set required to do the job- Tools, Technical Knowledge, Certifications etc)

- Experience in advertising and communication, or having worked in an ad agency/ digital content house or any electronic media - in client solutions/ creative team/ programming, etc.

- Should be an Advertisement copy writer with an Ad Agency