Head - Corporate Communications/Public Relations - Business Conglomerate

- Align corporate communication to corporate strategy

- Develop and execute strategic plans in line with emerging business trends to:

- Elevate Corporate brand through cohesive message strategy that resonates with internal and external audiences:

- Execute distinct plans to engage different stakeholders

- Build Effective messaging through sustained communication

- Develop strong partnerships within and its eco-system to ensure brand messaging is consistent across the enterprise.

- Build Impactful integrated plans with B2C and B2B brand teams to enhance awareness and drive customer buying behaviour

- Create plans to drive corporate profile and reputation

- Possess strong relationships with senior editors, reporters and 3rd party influencers

- Strong Reputation and Issues management experience

- Exposure and Experience in Digital Communications

- Drive employee engagement on internal communication platforms

- Measure impact & Iterate on strategies, programs, and campaigns

- Shape and inspire a dedicated team that works collaboratively across the organization including consultants and outside vendors.

- Manage budgets, expenses, and investments to ensure the suitable returns

- Strategise and drive digital PR initiatives for the brand in line with business goals.

- Develop and manage the content strategy for the group

- Monitor the online reputation of the brand

- Build thought leadership through recognition platforms, speaker and sponsorship opportunities

- Understand and cultivate distinct digital PR strategies and voices across multiple businesses

- Working closely with Business units and strategizing respective BUs- digital PR activities to establish thought leadership- New product launches, market updates, and industry stories.

- Regularly research and source partners/influencers, create relationships and maintain a database of online and offline contacts.

- Plan and scout online content opportunities for visibility of master brand and respective BUs.

- Plan and create IPs and properties for the brand by means of events and conclaves

- Mitigate and manage crisis situations, and prepare a communication plan for the same

- Working closely with the Digital teams to ensure seamless digital and PR outcomes for businesses

- Constantly research and test new PR and link-building tactics

- Integrated Communications & PR Strategy

- Reputation Management including Crisis management

- Building the Company Brand

- Digital PR