Head - Corporate Communications - FMCG/FMCD

Head - Corporate Communications

Reports to Head - Marketing Communication

Experience:

- 8- 15 yrs. of experience in PR Agency/FMCG/FMCD Bachelor's/PG degree in journalism, strategic communications, or equivalent.

- Minimum three years of PR/ Corporate communications experience Demonstrated experience with all types of social media (e.g. Facebook, Twitter, Instagram, etc.).

- Experience working in a high-volume, fast-paced environment Working knowledge of Microsoft Office and web content management systems experience.

Key Roles and Responsibilities:

- Develop PR campaigns and media relationship charter/strategies.

- Strategize year-long PR engagement that will establish the company and key individuals in the company as domain experts and thought leaders.

- Prepare and distribute press releases. Organize PR events (e.g. open days, press conferences) and serve as the company's spokesperson

- Collaborate with internal teams (e.g. content / product marketing / events) and maintain open communication with senior management (founders and key Spokesperson

- Address inquiries from the media and other parties

- Seek opportunities for partnerships, speaker engagements and earned advertorials

- Track media coverage and follow industry trends. Prepare and submit PR reports

- Own and manage reputation of the brand as well as key individuals on PR and Social Media

- Develops content and directs creative execution to provide a consistent, targeted, and impactful message.

- Day to Day operations management with PR agency.

- Builds and maintains solid partnerships with assigned internal clients to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.

- Designs campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.

- Directs in-house and external graphic designers, photographers, and other media-production specialists' integral to the completion of marketing projects.

- Contributes ideas for new programs, researching and recommending innovative branding techniques.

- Provides hands-on support for assigned departments, paying close attention to timelines.

- Identifies and presents opportunities for consistency in messaging and customer experience across channels

- Develops an understanding of short- and long-term department goals and planned initiatives.

- Adjusts and communicates plan changes as necessary to ensure costs for materials /PR media.

- Works with leadership to take the pulse of overall business activity to identify cross-marketing opportunities.

Technical/Functional:

- Understanding of Creative Development Process

- Knowledge & Expertise on Digital & Media Planning

- Creative, Media, Digital Agency Management

- Have Managed budgets of 100 Cr +

- Strong understanding of Brand

- Fair understanding of various consumer touch points & its usage