Head - Corporate Communication - Infrastructure Finance

Head of Corporate Communication of Premier Infrastructure Company Kolkata.

- Reporting to Vice Chairman.

- Required 12+ experience in Corporate Communication.

- Crystallized Corporate Values into Brand Pillars and Brand attributes

- Empowering Entrepreneurs Corporate Campaign

- Brand Architecture and Brand Manual for Group of Companies

- Product Campaigns: Equipment Finance, Project Finance, Technology Solution Financing, Infrastructure and Construction Equipment Financing.

- 360- Media Campaign: Print dailies and magazines, outdoor, online, TV.

- Creating new Corporate Brochure and leaflets for parent company and its services and likewise, for all subsidiaries and its services

- Branded all office stationary, desktop wallpaper and screensaver

- Developed and got published a full page colour ad at premium position in business dailies, positioning as a leading infrastructure finance company of the nation leading to increased brand value in the mind space of both customers and investors.

- Re positioned from Equipment Financier to Integrated Infrastructure Institution.

- Effected media stories emanating out of Delhi and Mumbai and not just out of Kolkata media thus giving a pan India media footprint

- Focused on Feature stories to convey the bigger, wider, older and rich dimension of with huge success in both,print and electronic media with great success across media.

- Created context specific media stories thus enlightening media itself about various issues related to infrastructure sector and thereby positioning as Industry Spokesperson and Thought Leader.

Internal Communication :

- Developed new intranet and aggregating all employee related organization interfaces at one point .

- Motivational campaigns for employees.

- Social Media Platforms

- Ensuring that is adequately positioned in different social media platforms like Facebook, LinkedIn, Twitter and You tube to communicate the Brand to a wider and varied audience.

- Ensure posting of daily updates on the social media platforms: Industry Updates, electronic media coverage's featuring or the Spokespersons, Press Releases shared with the media, Spokesperson reaction to updates from the Govt, Media clippings: Profiling coverage; news coverage's post press releases and reactions and event related announcements like Press Conferences or participation in specific events.

Salary is negotiable.

Contact: Sriparna Sengupta
Mobile No: 9831182073