Head - Content Writing

Content Writer- Head

Location: Bangalore

Experience: 6 - 8 years

CTC: Upto 45 LPA

MUST HAVES:

- Proven work experience as a Content Head

- Hands-on experience with MS Office and WordPress

- Basic technical knowledge of HTML and web publishing

- Knowledge of SEO and web traffic metrics

- Familiarity with social media

- Excellent writing skills in English

- Attention to detail

- Good organizational and time-management skills

- E-commerce Background/D2C/B2C

MUST be from a Fashion background

Responsibilities :

- Develop content strategy aligned with short-term and long-term marketing targets

- Collaborate with marketing and design teams to plan and develop site content, style and layout

- Create and publish engaging content

- Edit, proofread and improve writers' posts

- Liaise with content writers to ensure brand consistency

- Optimize content according to SEO

- Use content management systems to analyze website traffic and users engagement metrics

- Manage content distribution to online channels and social media platforms to increase web traffic

- Develop an editorial calendar and ensure content team is on board

- Ensure compliance with law (e.g. copyright and data protection)

- Stay up-to-date with developments and generate new ideas to draw the audience's attention