Head - Content - SaaS

About the organization: A Modern day HR & Payroll software. It is a SaaS employee experience platform that combines HR, payroll, ATS and performance management in a single suite of tools. It simplifies common tasks and allows organizations to seamlessly manage human resources processes.

Hybrid- Work model within Hyderabad can be looked in to.

What you have done:

A wordsmith who loves People, B2B & SaaS!

- Experience is but a guideline and a barometer for your maturity. Experienced in content writing and marketing, preferably in a B2B Software company

- Idea Engine - Self-driven person who can produce interesting/curious topics, discussions, ideas for write-ups

- Ruthless Executioner - Prior experience in creating high-quality content across multiple formats is mandatory

- Hooked to HR - Running a personal profile/blog/publication related to the HR niche is a plus. If not, you should be able to quickly learn about the HR tech space and understand the key trends to develop content accordingly

- Learner Forever - You should have a powerful desire to master new-age digital marketing and explore strategies that can help in making the product reach its potential customers

- Expert Already - Knowledge of storyboarding, video tutorials are preferable

- Results Driver - A positive mindset to discuss ideas with the team/company and create great outcomes collaboratively (one person cannot do it all - we know!)

- Everyone pulls their weight++. The ability to work independently or as an active member of a team is essential. Implement process changes to drive operational excellence

What is that you would be doing:

1. Execution - Delivering high value, high-quality content, and collateral with the right velocity

2. Effectiveness - Ensuring strong Awareness and on dot, Brand Positioning through the [content X channels] we use

3. Evolution - Ensuring the org emerges as the provider of choice across multiple market segments (each one we enter)

4. Excellence - Continuously improving the Creative Coefficient of the Organization

- Ensure the org is seen as a thought leader for its segment and remains at the forefront of giving useful information related to all aspects of HR

- Strategize and deliver actionable content for prospects and customers in the form of whitepapers, research reports, email marketing campaigns, blogs, press releases

- Optimize content for different formats (SEO, blogs, infographics, etc.) for better consumption

- Content for all occasions - Conferences, Events

- Formulate PR plans and strategies along with Enhancing the company's voice and presence through online and offline channels

- Create tutorials to help end-users use a variety of applications

- Generating ideas for latest content types and proofreading articles before publication.

- Research, analyze, and gather data from multiple sources (subject matter experts, HR thought leaders, CEOs, CXOs, etc.,) to develop content

- Monitor current happenings/events in the HR field and create engaging content related to the industry

- Analyze existing and potential content, focusing on reuse and single-sourcing opportunities

- Learn to do a deep dive into content analytics to gain insights on conversion and opportunities for improvement

- Implement process changes to drive operational excellence