Head - Content Marketing - Video App

- The primary role is the development and optimization of the content department.

- Lead and inspire the development of first-class content by the content department personnel along with production means inclusive of videos, blogs etc.

- Develop and oversee an integrated content strategy that encompasses channel selection and focus, editorial governance, and metrics to be applied and aligned with the business's overall objectives.

- Enable structured content creation capabilities through the implementation of models and processes for sourcing information, analyzing, and creating content.

- Designing and implementing measurement systems that actively measure, manage, optimize and communicate the performance of the content put out by the business against the business's operational objectives and strategies.