Head - Content Marketing - SaaS Product

Category - Sales & Marketing

Job Type - Permanent

Description - Lead the content marketing for a high growth SAAS product start-up

Build a team around content marketing function, and work closely with growth marketing function

Client Details :

Our client is a leading SAAS product organisation, in the virtual event platform space, and has revolutionised how enterprises host their events. They are backed by marquee investors

Description:

- Work with the growth marketing team to strengthen the top and middle of funnel

- Writing yourself (30% of the time) and planning/ assigning/ outlining messages/ reviewing other writer's content (60% of the time) and measuring content effectiveness (10% of the time)

- Conceptualize content strategy and marketing strategy, industry, trend, customer, SEO and competitive research to determine the right content pillars, defining the Pillar Content Strategy and Hub and Spoke content approaches

Profile :

- Has at least 5 years in content in the B2B product industry

- Must have worked on and strategised content for international markets

- Have worked closely with the growth function

- You are a data-driven writer who can not only think of the big ideas, but also get into the thick of customer usage patterns and usage data and bring that up to write content on how customers are using our product

- Good Knowledge of SEO, Keyword Placement, HTML Tags and ability to write suitable and targeted Page Title, Meta Descriptions, Alt Tags, etc.

- Bonus points if managed a team

- Brownie points if catered to marketing fraternity

Job Offer :

Vertical growth

Industry leading compensation

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Jishnu Banerjee on +91 080 6826 6823

Contact - Jishnu Banerjee - +91 080 6826 6823

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