Head - Content Marketing - IT/SaaS

Content Marketing Head (Saas Based Company)

RESPONSIBILITY :

- Responsible for growth of Brand as an industry leader as well as a thought leader in the SME space

- Understand the business, product & customer journey and how content marketing fits in the overall growth model

- Develop and optimize of all content related assets and inspire the development of first-class content related to its product and services

- Understand market trends, listen to the voice of the customer and use both to inform content strategy

- Oversee the brand marketing budgets and manages Go-To-Market content strategy which will increase visibility for the brand across all digital channels

- Develop editorial guidelines including for style and tone, creating enablement and training resources for stakeholders

- Work with a cross-departmental team, maintain the master content calendar for web platforms including social media, website, & blogs

- Co-creates newsletters, product update emailers, knowledge base, social media posts, blogs, infographics, PR related articles, videos to drive leads, subscribers & increase awareness

- Collaborating with stakeholders such as writers, editors, social media, content distribution and SEO specialists to create and refresh content to capture crucial SERP real estate

- Responsible for ensuring timely delivery of high quality content and tracking progress across writing, design and publication.

- Track metrics & KPIs to give insights on what is working & what can be improved.

REQUIREMENT :

- 5+ years of content marketing campaign management

Tools Expertise : Experience on tools like WordPress, AHREF, Google Analytics, SEM Rush, Uber suggest, or their equivalent

- Immaculate written and oral communication skills and a penchant for marketing internet products

- Strong SEO knowledge and experience of search engine optimization practices, including ON Page and OFF Page Optimization

- Direct experience creating short form video content

- You are passionate about building a brand in the consumer webspace

- Comfortable with SQL or other equivalent and with advanced excel

- Has worked in a fast-growing unstructured startup environment

- In-depth experience of market research in SME SaaS-tech or SMB segments is preferred