Head - Content Marketing - IT

Job Summary :

Scrabble is seeking a talented and experienced Content Marketing Head to join our team. As the Content Marketing Lead, you will be responsible for leading all our content efforts across various channels including website, SEO, social media, and sales enablement. You will play a crucial role in shaping our content strategy and driving brand awareness, lead generation, and customer engagement. This position offers an exciting opportunity to start as an individual contributor and gradually build
and manage a team.

Responsibilities :

- Lead and oversee all content marketing initiatives, including strategy development, planning, execution, and analysis

- Develop and implement a comprehensive content strategy aligned with our business objectives and target audience

- Create engaging and high-quality content for various channels such as websites, blogs, social media platforms, email campaigns, and sales enablement materials

- Collaborate with cross-functional teams, including marketing, sales, product, and design, to ensure content aligns with brand guidelines, messaging, and overall marketing initiatives

- Conduct keyword research and optimize content for SEO to improve organic search rankings and drive website traffic

- Manage relationships with external agencies, freelance writers, and ghostwriters to supplement content creation efforts

- Stay updated with industry trends and best practices in content marketing, SEO, and digital marketing, and apply relevant insights to enhance our content strategy

- Analyze content performance metrics and KPIs to measure the effectiveness of content marketing efforts and make data- driven recommendations for improvement

- Work closely with the US GTM teams, ensuring collaboration and communication during overlapping working hours

Qualifications :

- Proven experience in content marketing, preferably in B2B technology companies

- Strong understanding of content marketing principles, strategies, and tactics

- Demonstrated experience in developing and executing successful content marketing campaigns

- Solid knowledge of SEO best practices and experience with keyword research and optimization

- Experience in managing external agencies and working with freelance writers and ghostwriters

- Excellent written and verbal communication skills with a keen eye for detail and a passion for storytelling

- Self-starter with the ability to work independently and take ownership of projects

- Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment

- Familiarity with marketing automation tools and content management systems

- Degree in marketing, communications, or a related field (or equivalent experience).