Head - Content Marketing - International B2B Content Strategy

Head - Content Marketing International B2B Content Strategy

Key highlights for applying :

- B2B Industry exposure is a must for a minimum of 10 Years.

- 15 Years into Content (writing, creation, development, Strategy)

- International exposure to writing Blogs, Case studies, Content, etc

- 8-10 years of experience in managing a team of copywriters, developers, and designers.

Responsibilities :

- To improving a multi-channel, multi-audience content marketing and creative strategy that raises brand awareness, trust that further accelerates engagement, demand, and business growth with both our existing clients and future growth audiences.

- To lead (expand, manag, mentor) a high-performing content development and design team. Develop and implement a scalable, repeatable content production and approval process involving our branding, product marketing, digital, and demand generation teams.

- Lead a long-term content and creative strategy that cuts through the clutter to drive meaningful conversations for demand generation for the businesses.

- Determine a creative vision for the brands and their suite of products and solutions.

- Own high-level creative decisions, and oversee the creation & development of creative assets and content inventory.

- Build, lead & inspire a team of content writers and visualization professionals. Set clear objectives and overall success measures. Is involved strategically and operationally with the team.

- Focus on amplifying the strategic priorities of the business via our content program - covering sectors, strategic solutions, and growth drivers - taking a buyer-based audience approach to our content production, and a digital first approach.

- Every content and design work should positively complement the brand improving its brand image as, 'Reliable and Thought Leader' and further building 'Trust and Authority'.

- Build strong partnerships with industry-leading content publications.