Head - Content Marketing - HealthTech

Content Marketing Head

Our client is a Mumbai based healthtech company that works in the field of digital therapeutics(DTx). It leverages human and technological interventions to cater to patients suffering from diabetes, obesity, PCOS, among others. Designed to complement doctors' medical therapy, its programs offer 360-degree guidance regarding nutrition, exercise, sleep and other factors which help patients achieve their physical and mental health goals.

This revolutionary startup catering to B2C, B2B and B2B2C clients is witnessing a monthly growth of 20-25 percent, with a monthly enrollment of around 800-1000 patients. Recently the company raised $3.1 million (Rs 22.3 crore) in a Pre-Series A round of funding led by Fireside Ventures.

Founded by well experienced healthcare professionals and engineers this one of a kind startup is disrupting the healthcare space by offering hassle free personalised digital therapeutic solutions.

As a Content Marketing Head, you will be responsible for creating and executing content marketing strategies including blog and website content, social media content, marketing collaterals, etc.

What you will do :

- Focussing on Core B2C with some additional support for Medico marketing and Enterprise channels

- Developing editorial calendar, collaborating with internal content and design teams, external agencies

- Coming up with flawless, creative content which creates desire and inspires action

Desired Candidate Profile :

What you need to have :

- At least 5-6 years of experience in content marketing with 2-3 years of managerial experience

- Experience in B2C healthcare industry a plus

- Excellent language and editing skills

- Attention to detail is a must

- Comfort with receiving feedback and learning on the job

- Knowledge in data and content metrics

- Ability to report