Head - Content Marketing - FinTech/IT Consulting Services

Head of Content Marketing

Its a UK Shift - 11am -8pm

Location : Begumpet -Hyderabad

The head of content marketing will play a crucial role in defining and driving the content strategy for Randstad's new global technology organization's omnichannel experiences. The head of content marketing will develop, deploy, and manage innovative strategies, ensuring our message is consistent and engaging and that it connects content and user journeys directly to business growth objectives across need states.

This is a key cross-functional leadership role that will be well-versed in strategic communications and implementing content strategies for original content and stories across owned, shared, paid, and earned platforms.

This position will be tasked with developing consistent and compelling media channel strategies that strengthen our brand awareness, drives B2B leads, and strengthen our relationship with our key audiences. This role requires collaboration with many internal teams across diverse markets as well as management of key external relationships with external partners including vendors and agencies.

The ideal candidate requires a balance of creativity, entrepreneurship, strategy, and analytical thinking. They think about the brand's consumers first and understand how to create experiences as well as content for b2b companies in technology, IT consulting services, or fintech. They have perfected the brand voice and always involve human and emotional storytelling which makes them the ultimate brand champion.

duties and responsibilities

- Lead the creation and planning of best-in-class B2B campaigns in technology, IT consulting services, or fintech.

- Responsible for planning and creating high-quality and engaging content to distribute on the appropriate platforms to drive business success.

- Collaborate across functions to deliver an effective content marketing strategy and an effective journey messaging strategy to target the specific need states.

- Develop the editorial calendar and organize and manage workflows including delivery of content for owned and operated channels, social, partner teams, and other cross-functional teams as needed.

- Develop and execute a framework for the distribution of content across paid, owned, and earned outlets to drive exposure to desired audiences, quality engagements, and growth.

- Understand how to target the right audience at the right time through marketing automation & email nurtures, content syndication, paid & organic search & social, sponsored media programs, digital advertising, and more.

- Ensure brand positioning is integrated and reflected across all customer touchpoints and sales channels.

- Build differentiated content that drives brand consideration and preference and generates demand.

- Own and optimize sales communications and enablement around marketing campaigns.

- Work closely with the Marketing team to amplify the impact of campaigns on owned, earned, and paid media channels including creating audience insights to grow with new customers and reinforce engagement with existing ones.

- Manage creative partners to ensure strong working relationships and delivery of best-in-class creative output that drives brand awareness, relevance, and growth with targeted audiences.

- Partner closely with a small team to execute as a strategic lead, as well as remain closely involved "in the weeds"/tactical execution.

- Continuously evaluate and adjust strategies to meet changing market and competitive conditions.

- Research current trends and keywords and contribute to content idea generation.

- Develop and refine the corporate voice, and ensure consistency of voice across channels.

knowledge, skills, and abilities

- 8+ years experience in content design/strategy for b2b companies in technology, IT consulting services or fintech.

- Bachelor's/PG degree in Communications, Journalism, or a related field.

- Previous content strategy leadership experience is required.

- Experience in developing high-quality narratives around complex, data-driven topics through clear and compelling presentations, written overviews, and other formats.

- Proven experience creating compelling and exciting messages about complex topics for B2B technology audiences.

- Conceive, research, and write engaging content including (but not limited to): white papers, blogs, infographics, web content, SEO articles, e-books, videos, emails, and more.

- Strategic/creative thinker, detail-oriented, and highly organized.

- Familiarity with the basics of digital publishing: managing story development through a digital CMS, optimizing content for search engines and social channels, and measuring results.

- Understanding of conversion optimization, SEO best practices, growth marketing, and principles of experimentation across the marketing funnel.

- Excellent project and time management skills with the ability to prioritize and manage conflicting demands.

- Demonstrated ability to operate both strategically and tactically to deliver business results.

- Exceptional communication skills, both written and verbal.

- An analytical mindset with a focus on measuring communications effectiveness, in driving meaningful actions from data, and generating results.

- Proficient with Google Suite tools including Docs, Sheets, Slides, and Gmail.

- Experience thriving in a fast-paced matrixed global environment.

- Ability to thrive in a fast-paced environment with multiple assignments, stringent deadlines, and changing priorities.

- Experience in change management and culture change initiatives.