Head - Consumer & Shoppers Insights - FMCG

The role is to lead and drive Consumer and Shopper Insights for the organisation.

- Segment consumers and shoppers and understand the key characteristics that underpin and drive their behaviors through the creation of frameworks that identify the critical trends that play out in your product categories.

- Build occasion, location and need state models that help you to understand the who, what, why, when, where and how of consumption and accordingly the opportunities that are available to your products and brands for future growth.

- Forecast and assess how your target consumer and category is evolving and what needs to be done to ensure that the opportunities presented are optimized by your business.

- Understand where your competitors are playing and which consumer and shopper segments they are targeting, why they are focusing on those segments and what they are endeavoring to do to drive resonance for their brands.