Head - Consumer Insights -FMCG

Company: FMCG

Designation: Head of Brand & Insights

Location: bangalore

CTC: 55-60 LPA max

Reporting to Head of Marketing

- Develop and execute comprehensive brand strategies to strengthen brand positioning and drive market share growth.

- Lead market research efforts to identify consumer trends, competitive landscapes, and growth opportunities.

- Utilize consumer insights to inform product development, marketing strategies, and communication initiatives.

- Integrate our marketing efforts across ATL, Online and On Ground initiatives.

- Collaborate with cross-functional teams to execute integrated marketing campaigns across all channels.

- Forecast performance metrics and track key performance indicators (KPIs) to measure brand success.

- Stay abreast of industry trends, market dynamics, and emerging technologies to drive innovation and competitive advantage.

- NPDs: Conceptualise, design and launch NPDs basis consumer Insights.

- Market Research and Analysis: Proficiency in conducting market research to identify consumer trends, competitive landscapes, and growth opportunities. Skill in analysing data and extracting actionable insights to drive business decisions.

- Consumer Insights and Segmentation: Expertise in gathering and interpreting consumer insights to understand consumer behaviour, preferences, and needs. Capability to segment the target audience and tailor marketing plans accordingly.

- Brand Management: Understanding of brand DNA, brand strategy and integrated brand campaigns

- Cross Functional Skills: Ability to collaborate and manage working in cross functional teams

- Experience in conceptualising and launching NPDs

- Strategic Orientation

- Performance Based Accountability

- Team Player

- Entrepreneurial Mindset

- Mentoring and Coaching