Head - Consumer Insights & Analytics Lead - FMCG/Consumer

Company: FMCG/Consumer

Designation: Head Consumer insights & Analytics

Location: Bangalore

CTC: 60 LPA

- Develop and execute comprehensive brand strategies to strengthen brand positioning and drive market share growth.

- Lead market research efforts to identify consumer trends, competitive landscapes, and growth opportunities.

- Utilize consumer insights to inform product development, marketing strategies, and communication initiatives.

- Integrate our marketing efforts across ATL, Online and On Ground initiatives.

- Collaborate with cross-functional teams to execute integrated marketing campaigns across all channels.

- Forecast performance metrics and track key performance indicators (KPIs) to measure brand success.

- Stay abreast of industry trends, market dynamics, and emerging technologies to drive innovation and competitive advantage.

- NPDs: Conceptualise, design and launch NPDs basis consumer Insights.