Head - Consumer Insight & Qualitative Research - Tyre Manufacturing

Company : One of the Top 3 Tyre Manufacturing Company

Title : Head- Consumer Insight- Only Psychology/Sociology/Anthropology required

Location : Mumbai

Reporting to : Head-Marketing

Must have experience : Experience in Qualitative Research & Consumer Insights

Age : 32-35 yrs

Qualification : Graduation/Post Graduation in Sociology/Psychology/Anthropology

Experience : 8-10 yrs

Special Essential/Must :

- On the job experience in Analytical ability in design and use market and customer insight to drive change

- Experience in QUALITATIVE RESEARCH & CONSUMER IN SIGHTING

REPORTS TO : Head-Marketing

Location : Mumbai

KEY RESPONSIBILITIES:

1. Expert in generating and synthesizing consumer insights to be used by company's key stakeholders - marketing, R&D and sales

2. Initiating, designing and supervising customized research through agencies

3. Training and educating sales-- force on importance of extending and collecting POS data

4. Conduct continuous research across all segments

5. Analysis of data generated from continuous research

6. Create dashboards for R&D, sales and Marketing for inputs and outputs.

FUNCTIONAL COMPETENCIES:

Data Interpretation Ability (Capable)

(ability to study & interpret data/trends and draw inferences/projections;- research methodology and ability to structure research)

- Customer Orientation (Advanced)

(Cultural orientation to engage with customers, pro-actively assess their needs and continuously create value for them;- ability to develop brand identity and sales strategy with distinct segment USP and building customer preference)

- Business Focus (Advanced)

(Know how on organization mission, Code of conduct, product SKUs, accountabilities w.r.t market scenario & competition & ability to apply in one's role;- build long-- term strategy, launch short term tactical campaigns)

- Relationship Management (Advanced)

( ability to develop & sustain business relationship to one's advantage)

- Product Acumen (Advanced)

(ability to generate product solutions/offerings catering to business needs;- liaison with ad agencies and understand advertising process).

Proficiency Levels for Competencies:

Basic-- elementary understanding & familiarity

Foundational-- ability to apply knowledge in certain areas

Capable-- solid understanding and ability to apply knowledge in most areas

Advanced-- Thorough in-- depth understanding

Master-- Advisory Expert in subject knowledge