Posted By
Executive Search Leader
Head (Leadership Hiring) at Global Leadership Hiring/ Senior Level Recruitment Firm
Last Login: 16 January 2017
Posted in
Sales & Marketing
Job Code
311197
Company : One of the Top 3 Tyre Manufacturing Company
Title : Head- Consumer Insight- Only Psychology/Sociology/Anthropology required
Location : Mumbai
Reporting to : Head-Marketing
Must have experience : Experience in Qualitative Research & Consumer Insights
Age : 32-35 yrs
Qualification : Graduation/Post Graduation in Sociology/Psychology/Anthropology
Experience : 8-10 yrs
Special Essential/Must :
- On the job experience in Analytical ability in design and use market and customer insight to drive change
- Experience in QUALITATIVE RESEARCH & CONSUMER IN SIGHTING
REPORTS TO : Head-Marketing
Location : Mumbai
KEY RESPONSIBILITIES:
1. Expert in generating and synthesizing consumer insights to be used by company's key stakeholders - marketing, R&D and sales
2. Initiating, designing and supervising customized research through agencies
3. Training and educating sales-- force on importance of extending and collecting POS data
4. Conduct continuous research across all segments
5. Analysis of data generated from continuous research
6. Create dashboards for R&D, sales and Marketing for inputs and outputs.
FUNCTIONAL COMPETENCIES:
Data Interpretation Ability (Capable)
(ability to study & interpret data/trends and draw inferences/projections;- research methodology and ability to structure research)
- Customer Orientation (Advanced)
(Cultural orientation to engage with customers, pro-actively assess their needs and continuously create value for them;- ability to develop brand identity and sales strategy with distinct segment USP and building customer preference)
- Business Focus (Advanced)
(Know how on organization mission, Code of conduct, product SKUs, accountabilities w.r.t market scenario & competition & ability to apply in one's role;- build long-- term strategy, launch short term tactical campaigns)
- Relationship Management (Advanced)
( ability to develop & sustain business relationship to one's advantage)
- Product Acumen (Advanced)
(ability to generate product solutions/offerings catering to business needs;- liaison with ad agencies and understand advertising process).
Proficiency Levels for Competencies:
Basic-- elementary understanding & familiarity
Foundational-- ability to apply knowledge in certain areas
Capable-- solid understanding and ability to apply knowledge in most areas
Advanced-- Thorough in-- depth understanding
Master-- Advisory Expert in subject knowledge
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Posted By
Executive Search Leader
Head (Leadership Hiring) at Global Leadership Hiring/ Senior Level Recruitment Firm
Last Login: 16 January 2017
Posted in
Sales & Marketing
Job Code
311197