Head - Consumer Growth - EduTech

Head of Consumer Growth, India

Join one of the most exciting companies in Silicon Valley that is poised to disrupt the way we live our daily lives. Named CNBC's Top 50 Disruptors and on its way to becoming the brand for the way we learn to get jobs,

RESPONSIBILITIES:

B2C User Acquisitions-

- Own sales target for B2C business in India

- Lead user acquisition effort to drive the highest ROI growth for our Nanodegree programs

Lead Generation:

- Source and test new user acquisition channels / partners, and optimization opportunities to drive campaign performance

- ABL and BTL, DIGITAL MARKETING efforts to drive leads into the sales channel

- Programmatic media buying experience to drive sales across user groups

- Strive for analytical excellence maximizing return and increasing efficiency

Brand Building

- Develop our comprehensive marketing strategy for India across online and offline channels and drive execution, including creative conceptualization, execution and optimization, as well as budget allocation

- Support sales and business development teams by building and executing marketing campaigns as per their requirements

- Coordinate with external agencies such as marketing agencies and public relations firms to successfully execute the marketing strategy

Leadership

- Build global connects- work closely with the global marketing leadership and sales leadership to drive brand building in alignment with the global view and achieve sales targets

- Collaborate cross functionally to improve processes and ensure proper technical integration

- Support the enterprise marketing team as needed

- Communicate program highlights and data analytics to key management internally & externally

REQUIRED SKILLS:

- At least 7+ years of offline and online consumer marketing with a focus on developing/optimizing offline, online and mobile marketing programs with a rich portfolio of previous successful marketing campaigns- category management- B2C brand building and/or P&L ownership

- Ability to manage a large team of digital marketers/ programmatic marketers as well as call center executives to drive sales targets

- Executive presence and an ability/ desire to have global impact

- Successful experience in working with and executing marketing campaigns for various teams like enterprise sales, direct sales and business development teams

- Experience with Facebook campaigns, SEO, Google AdWords (SEM), display marketing, ad networks, and testing methods; metrics driven marketer

- Experience with coordinating and executing traditional offline campaigns such as in radio, print and television

- Ability to think creatively with no boundaries on what could be imagined

- Willing to experiment fast and change paths as needed

- Excellent analytical skills and an inquisitive nature

- Excellent communication, project management as well as interpersonal and organizational skills

- Able to work independently in extremely fast paced, team environment; entrepreneurial mindset