Head - Communications - Not For Profit Sector

Head - Communications - Not for Profit Sector

Implement Marketing Communications Strategies:

- Develop and implement integrated communications and marketing strategies for the organisation and other functions. Develop brand design campaigns, marketing collaterals, annual reports, newsletters, audio-visual material, stationary & merchandise. Identify other relevant marketing opportunities. Set communications budget and track utilization.

Brand Management:

- Conduct a brand audit to define brand positioning statement, core messages and the appropriate media mix. As custodian of the brand, you will be responsible for developing and promoting clear guidelines for brand representation and ensure consistency in visual and verbal communication. Help make sure that the organisation's philosophy, mission and vision are conveyed and practiced throughout the organization. Manage brand reputation including crisis management.

Stakeholder Communications and Engagement:

- Leverage present partnerships and forge new strategic partnerships to augment brand reach and awareness. Provide communications support to donors and partners and build co-branded campaigns to drive interest and engagement.

Digital Communications:

- Oversee content and analytics of the organisation's website and blog and manage brand pages on various social media platforms. Create engaging content specific to each platform and devise and execute online campaigns to boost engagement. Map and reach out to influencers. Drive online fundraising initiatives.

- Create and disseminate e-mailers. Study trends and manage online queries and comments. Evaluate efforts against set matrices and budget.

Public Relations:

- Serve as the primary media contact for media queries and further co-ordination for interviews.

- Track coverage of press releases and other publications written by/about the organisation. Stay informed of market drivers and industry news and share insights with the teams. Train regional teams and spokespersons so they can appropriately manage queries from regional journalists. Nominate the company and members of the management team for relevant awards. Assist leadership in drafting articles, reports and journals.

- Represent the organisation at relevant forums for networking.

Event Management:

- Conceptualize and execute events for increasing brand visibility and engaging with various audiences. Conceptualize and curate events to engage with key stakeholders like the Government, impact investors and the media. Supervise the event, create collaterals as required, manage guest relations and track expenses. Promote the event through various media vehicles.