Responsibilities : - Create long term brand/ marketing strategies and communication plans. - Develop and implement an integrated strategic communications plan to advance brand identity - Lead the strategic brand positioning efforts through evaluation of opportunities as well as support brand equity position. - Develop and maintain company's corporate image and identity. To work in liaison with external organizations and promote a positive image. - Develop and lead company's influencer communication strategy for key stakeholders including employees, dealers, customers, media, opinion leaders and suppliers. - Define brand values and manage brand delivery and consistency across all markets for all product lines. - Develop ATL &amp; BTL marketing strategies and communication plans, product launches and present new products, defining its key USP. Market Analysis : - Provide insight and support to the enterprise to better understand market trends. - Identify opportunities in markets, continuously monitor marketing trends and keep a close eye on competitive products in the marketplace. - Develop and lead CSR and CSR communication strategy for the company. - Develop and lead company's brand and product communication strategy and positioning for entire range of products. - Produce written marketing communications, including press releases, promotional materials, advertisements and web pages relating to corporate events and internal communications. - Explore available channels for widening the distribution of marketing materials. - Developing positioning and messaging research, exploration, product and marketing/advertising concept testing, managing and measuring impact of offline and online brand campaigns. - Developing and driving quantitative and qualitative studies including brand track and customer satisfaction index, choosing from and using a wide array of research techniques. - Developing sales strategies that drive brand awareness, brand perceptions and ultimately, product engagement and adoption by consumers and business clients. - Represent the Company at external conferences, seminars, Trade fairs and working parties as may be required. - Produce an annual corporate communications plan, incorporating corporate campaigns and departmental-based campaigns. - Monitor and research perceptions of internal audiences to campaigns, and communications outputs. Monitoring of and reporting on the communications campaign and/or events progress to colleagues. - Create case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals. Supervises the creation and posting of web content including blogs, videos and more. - Developing and managing digital marketing campaigns. Review new technologies and keep the company at the forefront of developments in digital marketing. - Overseeing the social media communication strategy for the company. Manage online brand and product campaigns. - Develop and lead a more creative approach to online communications throughout the company. - Develop social media tools and content that can be used by company via social channels. - To represent the Company at external conferences, seminars and working parties as may be required. - Maintaining strong relationship with the communication team in the parent company and in the other group companies and work cross functionally to deliver against business objectives. Direct Reports : 1 Experience : 10-20 yrs preferably from the auto sector and should have substantial experience in marketing communication with proven skills in - Marketing communications management - Managing media and promotional events - Handling - live- media interviews and related media interfaces Education : Master's in communication or relevant course in journalism

Jaipur

Head - Communication & Branding - Automotive/Manufacturing  

Head - Communication & Branding - Automotive/Manufacturing   ,Job Description for Head - Communication & Branding - Automotive/Manufacturing   in Xperia Executive Search LLP in  Jaipur for (10-20) years of experience. Apply Now!

Job Description for Head - Communication & Branding - Automotive/Manufacturing   in Xperia Executive Search LLP in  Jaipur for (10-20) years of experience. Apply Now!