Head - Commercial Marketing - Agrochemical Products

- Develop and implement comprehensive short to medium term commercial marketing strategies for agrochemical products in India.

- Strategy implementation: discussing with key market leaders to develop practical action plans and provide specific details including people involve, places, costs, and projects

- Responsible for overall regional market access strategy based on coops, dealers and direct sales regional trends

- Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats.

- Optimize the marketing budget to achieve strategic goals and maximize ROI and KPI.

- Conduct regular research, competitive analysis, and surveys to identify brand awareness gaps and trends for strategic development.

- Lead the commercial marketing team to enhance brand visibility, market penetration, and sales growth.

- Challenge and support regional sales manager on market share targets by key crops

- Create and implement product planning focused on market access tailored by regional sales and type of customers

- Monitor and evaluate marketing campaign effectiveness for continual improvement.

- Support and focus on commercial campaign implementation aligned with the Regional Sales Plan priorities

- Lead different teams of Farm Advisors to support liquidation and maintain strong relationship with farmers