Head - Central Marketing - Real Estate - IIM/ISB/FMS/MDI

Central Marketing Head - Luxury

Industry - Real Estate / Property

Category - Sales & Marketing

Job Type - Permanent

Description :

- Responsible for conceptualising and strategizing to improving the customer experience and brand credibility by working on promotions, campaign marketing, social media, Brand Positioning, PR, Innovations, Channel Strategy, Digital Marketing & Market Research to establish our brand in the market.

Client Details : One of the largest publicly listed companies in India.

Job Description :

- Own Strategy, Planning & Execution of Marketing Calendar for Annual, Seasonal & Monthly.

- Own Marketing budgetary forecast, planning to deliver annual ROI.

- Own & Deliver Success Metrics for Footfalls and Conversions.

- Own & Drive Thought Leadership for Consumer Acquisition & Retention at Mall Level.

- Responsible for Communication, Media & PR, Tenant /Brand Promotions & Marketing Collaborations, Events and Alliances at the Mall level.

- Drive Innovation & Digital Marketing Charter for Enhancing Consumer Experience.

Profile :

Qualifications & experience :

- MBA (Marketing) from premier Business school

- 3 Years Continuity

- Must have 12-15 years relevant industry experience with B2C, Hospitality, Luxury etc.

- Personal Traits & Competencies

- Innovative thinking to conceptualise new products to address current and emerging needs

- Ability to build a brand from zero; The promise, USP, pricing, customer segmentation etc.

- Expertise in customer insights and market research-based analysis

- Ability to convert research data / inputs into product ideas and concepts

- Brand management: Able to align multiple brand strategies and ideas

Goal/ task prioritization :

- Able to work on multiple projects at the same time

- Able to think strategically and come up with campaigns

- Able to manage and allocate budgets

- Analytical skills and ability to leverage data and insights in the development of marketing plans

- Social execution (appropriate, effective use of common technologies)

- Excellent communication skills and strong writer

- Team building and working skills

- Mature and balanced problem solver

- Good at Strategic Brand Alliances

- Good interpersonal skills, strong presenter

Job Offer :

- Learning & Development Opportunity

- Market Leader

- Competitive Package

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Mihika Chopra on +91 124 452 5476.

Contact - Mihika Chopra - +91 124 452 5476

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