Head - Category & Brand Marketing - FMCG/Retail

Job Description

Role Details :

Role : Head of Category and Brand Marketing - Men's Category Department Marketing

Grade : D

Education : Post Graduation in Marketing

Designation : DGM/GM

Location : Bangalore

Experience : 7+ years of relevant experience

Role Summary : Responsible for driving category growth and execute branding strategy , through implementation of brand plans, leveraging data to drive volume and profitability.

Role Responsibilities :

1. Reviewing and monitoring category assortment performance and implementing various action plans for improvement

2. Contribute to both new product development and the existing product portfolio through in-depth analysis of assortment, pricing, competitor analysis, and various other market information

3. Develop and execute marketing plan for the Men's Category business in line with business strategy

4. Understand and follow trends in marketing, media, market research, fashion, consumer and the Digital-Social domain to execute best practices

5. Conduct marketing research to support any required project

6. Develop and monitor the approved calendar of events.

7. Design and coordinate media campaigns, advertising and all kind of visibility on print, online and social media, and in-store presence.

8. Responsible for design and production of media content.

9. Develop and launch product packaging designs/ artwork, new Season Catalogue images and content

10. Establish, monitor and streamline brand budgets to meet brand KPIs, in alignment with the operating environment

11. Find opportunities to maximize the profitability of the business

12. Work with multiple stakeholders - agency partners, internal customers, vendors

Key Requirements :

1. Prior experience within Category and Brand Management.

2. Strong experience in business analytics, consumer insights development, a solid understanding of core marketing levers - comfort with data and creative

3. Work with agility and be comfortable with volatility and ambiguity

4. Strong interpersonal skills and can build relationships with and influence stakeholders.

5. Excellent communicator and creative thinker, team player

6. Organized and able to juggle multiple priorities and deliverables.

7. Ability to initiate projects, take ownership and influence for impact

8. Be a passionate brand custodian

Reporting Relationships :

Reports To : VP - Marketing Supervises Brand Managers and Graphic Designers