Head - Branding Marketing - SaaS Product

Job Overview:

We are seeking a dynamic and strategic Head of Brand and Marketing to lead and oversee the development, implementation, and management of our brands marketing efforts. The ideal candidate is a visionary leader with deep expertise in brand management, digital marketing, and integrated marketing communications with good expertise in handling SAAS products.

Key Responsibilities:

Brand Strategy Development:

- Lead the development of the brands vision, strategy, and positioning to ensure consistency across all channels and touchpoints.

- Define the brand's messaging, values, and tone of voice to align with target audiences and business objectives.

Campaign Management:

- Create and oversee the execution of multi-channel marketing campaigns that drive brand awareness, customer acquisition, and retention.

- Analyze campaign performance and optimize strategies to maximize ROI.

Marketing Leadership:

- Lead the marketing team, fostering a culture of creativity, collaboration, and results-driven performance.

- Develop and implement integrated marketing plans across digital, traditional, and experiential channels.

- Oversee the execution of global and regional marketing campaigns.

Team Development & Management:

- Build, mentor, and lead a high-performing brand and marketing team.

- Foster cross-functional collaboration with teams such as product, sales, and creative.

Market & Competitor Analysis:

- Conduct market research to understand customer needs, trends, and competitor activities.

- Use insights to refine strategies, messaging, and product positioning.